After finishing her diploma studies in brand and business management, Leonie worked for international brands in the fashion, interior and ecommerce industry such as adidas, HUGO BOSS, Zalando, and Connox. In various management roles and with her own consulting company she was responsible to develop and execute brand strategies with a special focus on new business, employer branding, and brand transformation. As an expert for the staging of brands in space, she is currently responsible for the design and implementation of new office projects at designfunktion. For more than 10 years she has been supporting startups throughout Germany as a coach and mentor in successfully building and developing their business ideas.